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The Poncho is an emblem of South America and its history.
A garment whose legacy has transcended borders and has become a universal piece due to its simplicity and sophistication. A symbol of freedom, elegance and refinement that today shines in the world.
It comes from ancient times and brings within the legends of men covered by cloaks in a coveted land.
An icon of power worn by warriors, heroes and indigenous leaders, it was the insignia of the gaucho and the nomadic peoples who roamed the pampas of the south of the world since immemorial time.
It was synonymous of status and beauty, there, where societies of artisans plotted and concocted beliefs in the God of the Sun, the Moon and the Lightning. Civilizations that, between the sky and the Andes, venerated vicuñas and wore geometric figures where ornamentation and symbolism were fused in a textile that sheltered and protected them; to also show off and fall in love.
Covering with a poncho is like covering oneself with the mysteries of the earth, as Atahualpa Yupanqui poeticized. From the garment outwards, the infinite and complex world; and inside the poncho, the universe, encouraging the man's feelings.
Ayma celebrates the art of the poncho, which is not only the art of amalgamating natural fibers with hands that project millennia of humanity.
The Art of the Poncho is to discover the magic of a fabric that represents the man's connection with nature and evolution. It symbolizes the art of living more slowly and comfortably. It is also the art of knowing how to wear and carry it with elegance and sensuality.
Ayma safeguards and protects this ancestral legacy through a craft that comes from the depths of time, postulates the dream of taking the Poncho to its maximum expression of design and quality.
